If you’re looking for powerful ways to transform you business with social networking,
Maria Azua provides all the information you need to get started.

The Social Factor traces the amazing transformative power of ever-decreasing communications cost, including the impact of early forms of communication like the telegraph and the telephone. Those technologies prepared the way, and in fact foreshadowed the incredible power of today’s social networking.

The Social Factor provides you with:

• A treasure trove of social networking tips and tricks for the strategic and tactical business leader, as well as for those who are just getting started in social networking.
• Lessons learned from Maria’s extensive social networking experience, along with compelling case studies and real-world business scenarios from a host of savvy contributors.
• Secrets for avoiding costly mistakes that can cripple even a well-planned social networking initiative.
• Guidance in setting up highly productive collaboration environments using social networking tools. Maria shows you how to gather ten people, or tens of thousands of people around a problem with social networking, and arrive at solutions fast.
• Powerful, unexpected uses for such popular social networking tools as Facebook, Twitter, Linkedin and YouTube, among many others.

When you’ve finished The Social Factor, you’ll recognize the incredible power of social networking to transform your business, and perhaps even your life!